Global Color Narrative:
Crafting a CMF Strategy for Cultural Relevance

PROJECT REQUIREMENTS

ThroughoutFor this final project, students will design a global CMF strategy for a product, selecting a narrow color palette that aligns with cultural preferences across five global regions. The project includes specifying materials, grain, gloss, and seven colors, with explanations and trend boards for each choice. The product will be rendered in all seven colors, and a color narrative for a specific product category or industry will be created using storytelling, imagery, and physical samples. The plan must be approved by the instructor, with progress reviews.